Canvas news roundup - May 31
So since the news last week that the Office of Fair Trading (OFT) won’t investigate Project Canvas as a merger, there’s been some more information both about Project Canvas:
- Tim Bradshaw (his twitter) at the FT has it that a final brand name being considered from the shortlist for the initiative is ‘YouView’. FT article here. One of the Intellectual Property Office marks referred to in the article is here at the IPO site.
- The same article has the project partners conceding that a likely revised launch date to consumers is spring 2011, rather than end of 2010 as originally hoped for, given the delays caused by regulatory approval.
- One part of the advertising duties for Project Canvas has been awarded, to agency Saint@RKCR/Y&R. The agency will look after the digital advertising for the project (while it wasn’t explicitly mentioned, chances are high that this includes the consumer-facing website too). The rest of the advertising - which presumably means the offline advertising and the strategic work - is still out to pitch. Campaign Live article.
- Two days after the OFT’s decision, chairman of TalkTalk - one of the Canvas partners - Charles Dunstone had a piece in the Guardian defending the initiative. In it he admits there have been differences over the strategic direction of the project at times.
- Post the OFT approval for Canvas, Sky’s COO Mike Darcey has come out and said he believes BBC & ITV knew how to work the regulator, based on their experience with the blocked Project Kangaroo. Telegraph article.
- Sky’s director of on-demand Griff Parry has repeated that Sky are not altogether ruling out appearing on Project Canvasas as a platform (and re-iterated that it is the BBC’s involvement that Sky objects to). TechRadar article.
- Channel Five appointed Capablue to handle Five’s involvement in Canvas, including strategy and technical requirements. NMA article.
Project Canvas news roundup - 11 March
- 11 Mar - It was mentioned in our tweet-round-up of last week’s DTG (Digital TV Group) Summit, but Will at Broadcast has an article about the tensions between Canvas and the DTG.
- 4 Mar - Virgin Media has again objected to Project Canvas, as well the BBC Trust’s actions. From this Telegraph article:
- “Mr Berkett objects to proposals to force all broadcasters to use a single ‘Project Canvas’ brand controlled by the BBC and its partners, which he claims will penalise commercial rivals.
“The BBC Trust has stubbornly ignored all requests to address our concerns by imposing safeguards to prevent the BBC emerging as de facto gatekeeper of the digital world.” he will say at the Cable Congress conference in Brussels. “This is a blatant demonstration that the Trust is incapable of regulating the BBC’s activities in an objective way.” - 2 Mar - The Project Canvas site has published a “your questions answered” post. Questions included cover openness, how the EPG will work, & whether/how it Canvas clashes with HbbTV. The answers to the questions don’t cover too much though.
- 1 Mar - Talk Talk - already one of the six partners in Project Canvas - is looking to that involvement to become a quad player in the media-comms space. An offering off the back of Canvas, and a MVNO launch later this year, will cement Talk Talk in the TV space (remember it already owns Tiscali), and get them into the mobile space. The FT has the article (while The Reg has it for non-FT subs). A few days earlier on the CPW earnings call CEO Dunstone said it is (was?) too early to say exactly how they would make use of Canvas c.f Tiscali (PaidContentUK article) (Also worth noting, the plan was revealed during details of the demerging of Carphone Warehouse - from March 29 there will be two separate listed companies - New Carphone Warehouse, and Talk Talk. )
- 25 Feb - Broadcast point out the split screen interaction that Project Canvas will provide, for things like tweeting and other social network activity. Their article talks about the demo shown at trade show BVE. It’s not definite, but it sounds like the demo Erik Huggers has shown previously, including at a conference in Salford - this video on Yotube of the talk given before Christmas was posted earlier this week. Canvas-related info starts 14mins 20sec, while the demo itself starts at the 17mins 40sec mark.
And now a few bits of news from the vault - these were from back in late December last year, just after the BBC Trust gave its conditional approval to Project Canvas:
- Canvas is being given extra leniency by the BBC Trust with regards to costs incurred by the BBC. One of the approval conditions was the BBC exec would have to get approval from the Trust if it realistically expected the BBC costs to exceed 20% more than budget. Marie Bloomfield from Screen Digest says the normal approval figure is anything over 10%.
- Sky’s full statement against the Trust approval of Canvas can be found here at Paid Content UK. It includes “The key concern with Canvas is the leading role that the BBC wants to take in the project. … There is no need for public money to be spent on replicating what’s set to be delivered through commercial investment. …Yet again, this is nothing short of BBC mission creep”
- Geek.com has a post saying that the Trust’s approval of Canvas could led to BBC-branded set top boxes, but the source is as vague and uncredible as “industry watchers” speculating.
Channel 4 & Talk Talk both join Project Canvas
11. 15am: This just in: Channel Four and Talk Talk have are both joining Project Canvas as partners - brining the total number to 6.
Right at the moment, Project Canvas.info, the official Canvas site, is down (the error msg says “projectcanvas.info is being upgraded”), but it looks like the news/announcement page should be here when the site is back up.
There is also a Broadband TV News article here, and a Media Week article here.
One huge benefit to securing two new partners is that the cost of involvement will fall from £24m for each partner, for the first 4 years, down to £16m.